Our work


We’re all about offering customers a premium online experience. Creating a desire for our products. We cover everything from eCom strategy to going live. ideas and content to development, across our Webshop as well as Amazon and online partners. Making online shopping easy and fun.

Working together

UX and UI team

Led by digital customer insights and research into online shopping behaviour, we’re continuously reviewing, refining and optimising the digital customer experience of our iconic brand. Helping the team create the best possible customer-centric shopping experience.

eCommerce Product

We’re driving improvements to the eCommerce website. Removing obstacles for our customers and working to build intuitive features. Unifying platform foundation to increase synergies across 50 consumer-facing websites.

We work with other Miele teams to deliver value for customers and Miele. By creating shopping experiences that are easy, fun and reflect our premium brand.

eCommerce Sales

We’re focused on shaping the future of our iconic global brand. By creating engaging online content for the eCommerce website, Pure Player and Shopping Platforms. Continuously improving the Miele brand experience. And driving top-line sales and innovation based on insights from our customers around the world.

Performance Marketing

We aim to get the right message to the customer, at the right time on the right channel or device, anywhere in the world. It’s about understanding which channels customers use and how. Creating global and local digital strategies. And combining insights to improve performance.

of our work

Redesign of the Miele homepage

Our User Experience Optimisation (UXO) programme is taking each part of our customer journey in turn.


Researching the UX, updating the designs, testing the updates and rolling out improvements across our digital real estate to deliver best-in-class eCommerce customer experience. Recently included completely redesigning the Home Page, with very successful results for the business.

Building a component library

Enabling our global e-com organisation through content is a major challenge. We need the flexibility to customise content at a local level, while ensuring quality and consistency at a global level.

Our component library is the foundation and an accelerator to realise this. It creates the basis for our teams to build consistent and relevant country specific content pages, and it’s also interlocked at its foundation.

Creating best
in class content
on Amazon

Amazon as a platform offers Miele more opportunities to reach our consumers and bring the brand’s products to life. We created best-in-class content to convey the premium and market-leading benefits of our Miele products for two new launches.

Meet some of the team members


Senior Product Manager

Kapil grew up in India and started his career as a programmer before moving into consulting. After studying for an MBA, he worked in IT sales and then joined Philips, where he was responsible for launching websites end-to-end. He’s lived in France, Luxembourg and now the Netherlands, and joined Miele X eCom product team in 2020.


Senior UX/UI Manager

Eray is from Istanbul, and he worked in TV production before joining a creative 360 digital agency as a web designer. He became interested in eCommerce and moved into this sector, gaining UX and data experience. He moved to Amsterdam in 2017, and became the first member of the Miele X eCommerce team in 2020.


Head of Digital UX/UI

Originally from Canada, Terri studied photography and became interested in graphic design, soon realising she enjoyed being in the computer lab more than the photography dark room. She decided to take a web design course and pursued a career in digital design. With over 20 years’ experience in this field, she joined Miele X as our Head of Digital UX/UI.


Program Manager Channel Management

Geiske grew up in the Netherlands, but she’s spent time working on the Spanish island of Mallorca during her studies, and travelling in Australia, New Zealand and Asia. After graduating, she worked at Rabobank, and after returning from her travels, she gained Ecommerce and online marketplace experience at Booking.com, Rituals and Bugaboo. She joined Miele X as a Conversion Manager in 2021.


SEO/SEA Manager

Anna is originally from Italy, where she worked as a content manager and SEO manager in several verticals. When she moved to Amsterdam in 2015, she originally worked for Adidas and then Sonova. She joined Miele X as an SEO Manager in 2020.

Latest jobs

Here are the vacancies that we currently have in eCommerce. Simply, click on the job title to find out more.

Senior UX-UI Designer

apply until 17.06.2023

Moving digital at Miele forward. Together.

Bringing the best out in you

At Miele X, we aim to give you all you need to thrive with us. From a warm welcome to a fantastic Community Space.