
Our work
Shaping
Miele’s digital
future
We’re creating delightful consumer experiences and a data-enabled organisation. Building knowledge, establishing technologies and approaches. So, together with teams at HQ and around the world, we push our digital capabilities further and drive growth.




Our expertise
- eCommerce
- Data & Analytics
- IT
- Customer Engagement & Performance
- Country Success & Knowledge
- Strategy, Research & Development
- Human Resources
- Operational Excellence & Information Management
- Digital Marketing
In the Digital UX/UI team, we make data-driven decisions by constantly looking into both qualitative and quantitative insights in order to provide the best in class experiences for our users.
Eray
Senior UX/UI Manager

eCommerce
We’re all about offering customers a premium online experience. Creating a desire for our products. We cover everything from eCom strategy to going live, ideas and content to development, across our Webshop as well as Amazon and online partners. Making online shopping easy and fun.
Data is at the core of our digitalisation strategy, and it is very important to treat data as an asset to understand it has a value and has an impact for the company.
Camila
Head of Data Governance

Data & Analytics
We integrate, analyse and visualise vital data, to enable data-driven decision making. It’s about gathering, sharing and using data in the right way. Ensuring strong governance. And unlocking its power to engage customers and increase sales.
Technology and customer expectations are constantly changing. To meet them we must continuously adapt to new trends.
Samin
Frontend Architect

IT
Join our IT team and you’ll be using the latest tools and systems to deliver a state-of-the-art digital customer experience. From the architecture behind our eCommerce platforms to front-end applications, you’ll help create a premium shopping experience.
We look at the product itself, the audience and the different channels they use to build targeted campaigns.
Freek
Performance Marketing Manager

Customer Engagement & Performance
Our work is all about understanding the customer journey across every touchpoint. So, to support Miele’s digital growth, we make sure our marketing is effective and delighting, turning every touchpoint into a trust-point.
Our team is the enabler of our mission, by bringing knowledge into one place and helping our colleagues work more effectively.
Jinny
Head of Knowledge Management

Country Success & Knowledge
Join Country Success and Knowledge Management and you will enable Miele X’s mission, as the key interface between our expert digital teams and 50+ local markets. You will be the one-stop partner for the rollout of state-of-the art eCommerce and digital strategies.

Strategy, Research & Development
This is where we shape the digital future for Miele X. By investigating the latest online trends. Experimenting with new tools. And setting strategies that drive us forward and enable us to consistently deliver better customer experiences.
We make sure we hire, motivate and ensure the safety of the people who can drive the digital future of Miele.
Mariya
HR Generalist

Human Resources
Our future depends on building, developing and growing a diverse team of digital experts. For HR, that means creating a positive, inclusive, development-focused vibe. Encouraging knowledge-sharing. And attracting and retaining great people across sectors, industries and countries.
We strive to be the mission control centre for Miele X’s cross-functional teams. Enabling them so they can focus on advancing the digital acceleration of Miele.
Barbara
Director Operational Excellence and Information Management

Operational Excellence & Information Management
At Miele X, we help make everything tick. From driving agile ways of working to creating an epic office life. Enabling hassle-free operations, being the central point of intelligence and providing cross-functional transparency. So everyone can focus on the expertise they bring and Miele X can operate smoothly.
We love finding innovative ways to engage with our consumers and bring the Miele brand to life in digital channels.
Chiara
Digital Campaign Manager

Digital Marketing
We bring the Miele brand closer to consumers through delightful and seamless digital experiences. So, our agile and dynamic international team in Amsterdam works closely with Miele’s HQ teams in Germany to deliver world class communications.