We are looking for

Director eCommerce & Digital Marketing of Miele Professional

Job overview

Miele X is looking for a Director eCommerce & Digital Marketing, Business Unit Miele Professional. As a new member you are going to be part of the Management Team of Miele X. We are looking for a professional with exceptional stakeholder management skills, a proven record in eCommerce, and CRM strategies.

If you thrive on building relationships and connections in a fast-paced international environment, love data and e-commerce, we’ll be happy to hear from you!

The Director eCommerce & Digital Marketing of the Business Unit Miele Professional, is responsible for creating and overseeing Miele Professionals’ eCommerce strategies and operations, together with the subsidiaries. The position leads our in-house team of Performance Marketing, Technology and Webshop experts with a strong focus on lead generation and conversion into sales. You will be part of the global Miele Professional Marketing, Sales & Service leadership team and directly reports to the Senior Vice President, Marketing, Sales & Service of Business Unit Professional.

Your day-to-day job

  • Build Miele Professionals’ premium presence across all relevant digital channels, including relevant social channels.
  • Lead a central team of experts out of Amsterdam for the areas SEA, SEO, Tech/Analytics and Webshop.
  • Develop a long-term strategy for Miele Professional for the distribution channel eCommerce and implement it accordingly.
  • Drive Webshop and website infrastructure optimization and focus on increasing Webshop sales (appliances, consumables etc.) through own Webshop and perspectively also through partners.
  • Drive lead generation activities with strong focus on conversion into sales by the local teams in the Miele subsidiaries.
  • Create lead nurturing campaigns and pilot them with dedicated markets with eventual global roll-out.
  • Develop Miele Professionals’ CRM strategy and drive forward CRM activities together with Miele subsidiaries.
  • In all areas, closely collaborate with colleagues in HQ and all Miele subsidiaries.

Your benefits

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warm welcome and structured on-boarding

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competitive salary and bonus scheme

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working in a hybrid model

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25 days paid annual leave

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personal development budget

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up to 45% discount on Miele products

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regular work-social activities

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retirement plan fully covered by Miele X

We are looking for

  • You have at least 5 years' experience in performing eCommerce & Digital Marketing management roles and leading teams.
  • You have a proven record in eCommerce, both optimizing Webshop infrastructure, but also developing and implementing strategies and growing Webshop sales.
  • You have successfully developed and implemented CRM strategies.
  • You have worked in matrix organizations and have successfully managed stakeholders on all hierarchy levels to drive the business forward.
  • You have worked internationally, ideally both in country and HQ organizations.
  • You have a solid understanding of technology, tracking and analyses.
  • You can discuss technical issues with the SEOs on the same level as your SEA colleagues and you know how to define and achieve the targets/KPIs together.
  • Despite being an experience leader, you can be very hands on if needed and required by the business.

Our recruitment process

Intro with a recruiter
Within 5 working days
First interview
Business case
Second interview
Final interview
Offer
Contract
Maximum 5 weeks

Application deadline

31.01.2025

Apply now

Moving digital at Miele forward. Together.

Bringing the best out in you

At Miele X, we aim to give you all you need to thrive with us. From a warm welcome to a fantastic Community Space.