Your mission as a Director Channel Content:

• Responsible to implement communications and content strategy across all channels and creating & implementing dedicated content strategy per channel.
• Responsible for the creation, management, and optimization of all channel content, either derived from master content or developed specifically for the channel.
• This role involves working closely in a matrix structure with the Product Content team as well as the channel owners to ensure content is engaging, consistent, and aligned with the brand’s and channel’s objectives.

What success will look like in two years:

• Content and tov consistency across all channels.
• Efficient & effective content production processes + Creative innovation.
• Cross-Functional Collaboration: Strong collaboration between the content and channel, as well as other relevant departments, leading to more integrated and impactful content strategies.
• Enhanced Channel growth & engagement metrics.

Key performance measures for position:

• Leadership in team and projects 
• Content quality & on time delivery.
• Company revenue & margin.
• Website & eCom: Organic Traffic Growth, conversion, SEO ranking, Customer engagement: Time spent on page, CTR and bounce rates
• OR & Trade MKT: customer engagement, sales.
• Digital: campaign success, lead generation, conversion rate, traffic growth to website.
• Social: channel growth & campaign success.

Strategy

• Implement and manage the content & comms strategy for all channels (website, ecom, social, digital, CRM, Trade Marketing).
• Develop the channel content strategy for all channels, with regards to channel specific requirements needed for the respective channels in terms of technical specs as well as messaging strategy. 
• Understand and implement content automization processes and tools where relevant. 
• Define content KPIs and track performance to optimize content.
• Budget management: spend resource efficiently & effectively; Responsible to comply with procurement & buying processes.

Content Creation,  Management & distribution

• Development of all channel specific content for brand and product campaigns, from briefing over creative concept evaluation to overseeing productions and postproduction as well as implementation toolkits. (This content is derived from master content developed by the Product Content team).
• Brief product content team with channel specific requirements to be taken into account in master content development.
• Development of channel dedicated content: from briefing over creative concept evaluation to overseeing productions and postproduction as well as implementation toolkits.
• Ensure measurement and tracking capabilities are in place, so content can be tested, evaluated and optimized. 
• Ensure all content is consistent with the brand voice, style, and tone.

Leadership & Key interfaces

• Lead a team  Channel Content managers.
• Develop R&R and processes to ensure cross functional WoW with Product Content and channel owners.
• Work closely with the Product content teams for campaign development
• Main SPOC for the channel owners during content creation projects.
• Management of creative agencies, their deliverables, offers and timelines.
• Work closely with other stakeholders: Media & comms strategy for comms strategy & planning, campaign implementation guidance; Key VGs: alignment along the creative process phases.

• The ideal candidate has a strong background in digital marketing, content creation, and data-driven decision-making.
• University degree in business studies, major in marketing / digital management or other relevant fields.
• Experienced professional with leadership experience (>5yrs) in communication & content creation, with some media planning or performance marketing experience preferred.
• Experience in working with a premium brand.
• Collaboration & networking skills; team player.
• Excellent writing, editing, and communication skills.
• English proficiency (verbally and written).