The Global Media Strategy Manager, in collaboration with the central media team, ensures operational excellence within Miele by maintaining effective interactions with local markets. This role serves as the key point of contact for leading and supporting all Media Strategy-related tasks within the central team.

The Media Strategy Manager works closely with Brand Communications and Creative teams to develop Central Media Guidance for global campaigns. This includes defining the role of media, creating the central brief for the media agency, and collaborating with both the agency and central Miele teams to deliver cohesive campaign guidance to local markets. Once the guidance is delivered, the manager is responsible for supporting markets in adhering to the local planning process, ensuring consistency and high standards throughout execution.

What success will look like in two years:

• Deployment of central Strategic guideline process.
• Demonstrable improvement of local interpretation of media briefing and media planning.
• Establish operating model between Comms, Media, Creative and subsequent partners.

Key performance measures for position:

• Stakeholder feedback on quality of collaboration and support provided
• Increased uptake and adherence of central media guidance.
• Heightened quality of briefs being received from media agency centrally / locally.
• Deployment of central media standards and collaboration across central functions.

DEVELOPING GLOBAL MEDIA STRATEGY AND GUIDELINES

• Operate as the pivot between Central Comms Strategy, Creative and Media teams.
• Work alongside comms, creative and agency partners to translate comms guidance into media briefs intended for agency partners.
• Collaborate with Media agency on the development of centrally coordinated guidelines and manage the distribution to central stakeholders.

STRATEGIC GOVERNANCE AND SUPPORT

• Lead strategic output from central media team and deliver guidelines to VGs.
• Provide governance to ensure local briefs and briefing process adhere to best practice.
• Offer ad hoc support to any stage of the briefing and planning process as requested by VG.

SUPPORTING ANNUAL PLANNING

• Work with BUs and VGs to develop SMART media objectives tied to driving business goals.
• Provide guidance towards how the business and markets should be prioritizing investment and messages.
• Ensure the brief, channel selection and level of investment is aligned in accordance to meeting objectives.

• 8+ years of media strategy or planning experience, ideally in the premium goods sector.
• Experience working alongside or at a global media agency/partner.
• Experience working at a local and cluster/Global level.
• Proven ability to turn SMART objectives into media briefs which ensure creative use of media.
• Experience in working with or towards effective media planning principals.
• Ability to use data and insights to inform hypothesis and theories which can inform Strategic choices.
• Marketing channel agnostic and comfortable with an understanding of the broad media landscape.
• Exceptional communication skills, adept at engaging with a range of stakeholders at varying levels.
• Base knowledge of other marketing disciplines (Investment, platforms and measurement).
• Fluent in business English, with international experience.