As our MarTech Specialist, you will play a pivotal role at the intersection of marketing, technology, and data analytics, acting as the crucial link between various marketing technologies, data sources, and stakeholders. 

Your responsibility is to ensure that marketing strategies are fully supported by the right tools and platforms, optimizing the technical setup and infrastructure to meet overarching marketing performance goals. 

The role is essential for ensuring seamless data flows, accurate campaign tracking, and successful integration between various technologies such as CRM systems, analytics platforms, ad tech, and personalization engines. 

Collaboration with the media team, PIM, Digital IT, Data,  performance marketing team, on-site performance team, and external vendors will be key to ensuring smooth operations and effective use of marketing technologies.

Relevant tools:

• Bloomreach, GrowthOS, Google Analytics, Google Ads, Meta, Amazon DSP, Emplifi Social Media Management, Lengow

• Implement and maintain Martech Infrastructure: Develop, implement, and manage the Martech stack, ensuring that all systems and platforms are effectively integrated to support marketing efforts. This includes working with CRM, analytics, and ad tech platforms.
• Central Point of Coordination: Act as the key interface between media, marketing operations, on-site performance, and analytics teams, ensuring that all stakeholders are aligned on the use of MarTech tools and data flows.
• Ensure accurate campaign tracking: Ensure that all campaigns are properly tracked and that the infrastructure (tagging, tracking, data layers) is in place to collect accurate performance data. Work closely with media and performance marketing teams to ensure seamless tracking without directly managing or optimizing the campaigns.
• Data flow and reporting: Ensure that data from different platforms (CRM, CDP, web analytics) flows smoothly and accurately into the reporting systems. While you won’t optimize campaigns, your role ensures that the data is available and correctly processed for those making campaign-related decisions.
• Vendor coordination: Manage relationships with external Martech vendors, ensuring that tools are effectively implemented, maintained, and support marketing objectives.
• Collaboration with data privacy and compliance Experts: Work closely with the data privacy and compliance experts from the data team to ensure that all MarTech integrations are compliant with data protection regulations (e.g., GDPR) and that customer data is handled securely.

On a daily basis:

• Receive updates from the media and digital marketing teams on campaign tracking and tool performance.
• Ensure the Martech stack is aligned with ongoing digital marketing activities, ensuring data flows seamlessly between systems.
• Monitor the integrity of data collection, ensuring the accuracy of tagging, tracking, and reporting systems.
• Coordinate with the on-site performance team to ensure the website’s Martech implementation supports revenue objectives.
• Collaborate with external Martech vendors to ensure smooth operation and timely updates to tools and platforms.
• Performance Monitoring: Ensure that all data related to marketing performance is collected accurately, providing stakeholders with reliable and actionable insights.

• Technical Expertise: Expertise in marketing platforms such as Google Analytics, Adobe Experience Cloud, CRM systems, and media buying tools. Strong hands-on experience with tag management systems, ad tracking, and data layers is required.
• Data-Driven: Capable of interpreting performance data, ensuring accurate data flows, and supporting informed decision-making. Experience working with diverse data sources to ensure proper reporting and insights.
• Marketing Technologies: Proficiency in marketing automation, personalization engines, and experience with data management platforms (DMP) and customer data platforms (CDP), ensuring alignment with the performance marketing strategy.