Bringing the best out in you
At Miele X, we aim to give you all you need to thrive with us. From a warm welcome to a fantastic Community Space.
We are looking for
Communications Ecosystem Planning Manager
Amsterdam
Job overview
Your mission is a successful management and implementation of Paid-Owned-Earned (POE) planning tasks with a focus on three specific areas:
1: Design & development of central P.O.E ecosystem with focus on all POE touchpoints in close collaboration with all relevant functions.
2: Creation & delivery of modern communications planning techniques (central development) eg. Frameworks, models, approaches.
3: Requirements led success & optimization programm covering all POE touchpoints.
What success will look like in two years:
- POE ecosystem defined with clear role for touchpoints.
- Comms Planning process embedded into central marketing operations.
- Definitive approach to interpreting comms success & optimization.
Key performance measures for position:
- Contributes to increase in brand KPIs / health.
- Embedding of single holistic POE ecosystem.
- Integrated success & optimization approach.
Your day-to-day job
POE ECOSYSTEM DEVELOPMENT
- Define holistic POE ecosystem (central) to cover all customer needs & communication topics / touchpoints
- Set clear ‘role for touchpoint’ guidance across ecosystem (through collaboration with Media, Social, Digital & Content teams)
- Provide guidance for Countries (VGs) who adopt a POE model (how to activate the ‘role’ of specific touchpoints)
- Integrate distributor channels into all POE ecosystem development
COMMS PLANNING TECHNIQUES
- Embed a ‘Communications Planning’ mindset into Business Units (BUs) and Country (VG) teams (eg. Holistic approach to all touchpoints that leverages strength of touchpoint to deliver against a set goal)
- Lead development of communication approaches that address different customer purchase journeys across major Miele categories
- Embed operational communication planning tasks into media & marketing process (eg. ‘Role for Comms’), working closely with Countries (VGs)
SUCCESS & OPTIMISATION
- In collaboration with Media team, develop framework / approach for guidance in how to assess communications performance data and interpret action points.
Your benefits
warm welcome and structured on-boarding
competitive salary and bonus scheme
working in a hybrid model
25 days paid annual leave
personal development budget
up to 45% discount on Miele products
regular work-social activities
NS Business Card and Swap Fiets
retirement plan fully covered by Miele X
We are looking for
- Bachelor/Master (Philosophy, History, Marketing, Economics or equivalent).
- 5+ years experience as Communications / Media / Ecosystem planner.
- Some in-house experience preferred but not essential.
- Strong collaboration and alignment skills.
- Ability to put customer first in all decision making.
- High business acumen & strategic mindset.
- Experience developing integrated planning work.
- Ability to operationalize clear communications planning processes.
- Strong written communication skills.
- Self starting, optimistic, solution focused, does not stumble when faced with challenges.
Our recruitment process
Moving digital
at Miele forward.
Together.
We are Miele X, Miele’s performance community of connected digital Xperts, pioneers and creative thinkers. A collaborative, forward-thinking team, all focused on building strong customer relationships and experiences.
Sitting at our heart is a diverse international community, powered by different expertise, cultures and experiences. Constantly inspiring and learning from each other, sharing a passion for ‘Immer Besser’ as we move forward as one.
All in a unique environment where physical and mental well-being is a priority, and everyone has the space to grow and develop.
