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Responsible for producing engaging and persuasive product related content that enhances the in-store shopping experience for OR MECs as well as third party Retail. This includes point-of-sale (POS) materials, window displays, Brand, product & feature copy, signage, and other promotional materials.​

This role involves working closely in a matrix structure with the Product Content team as well as the channel owners (OR and Trade Marketing) to ensure content is engaging and aligned with the brand’s and channel’s objectives.​

Key responsibilities:

 

Content Creation, Management & distribution:​

• Development of all instore content related to product: from briefing over creative concept evaluation to overseeing productions and postproduction as well as implementation toolkits like:​

• POS Materials: Develop point-of-sale materials, such as product cards, shelf talkers, banners, and promotional signs, that highlight product features and benefits, driving purchase decisions​

• Catalogues and pricelists​

• Copy: Write brand, product & feature content for in-store displays, ensuring consistency in tone and voice with our brand, and tailored to the needs of different retail partners.​

• This content is either derived from master content developed by the Product Content team, or developed specifically for this channel’s purpose.​

• Quality Assurance: Ensure that all materials meet high standards for accuracy, branding, and quality before deployment in retail environments.​

• Ensure all content is consistent with the brand voice, style, and tone.​

• Budget management: spend resource efficiently & effectively; Responsible to comply with procurement & buying processes​

Key interfaces​

• Ensure cross functional coordination of content and planning across Product Content and the channel owners (OR & Trade Marketing)​

• Work closely with the Product content teams for POS around campaign development​

• Main SPOC for the channel owner during content creation projects​

• Work closely with creative digital agencies, their deliverables, offers and timelines​

• Working with the Purchase department on buying process

Competencies/Skills for position​:

The ideal candidate has a strong background in digital marketing, content creation, and data-driven decision-making.​

• Major in marketing / communication or other relevant fields ​

• 1+ years of experience in content development, retail marketing, or a similar role, preferably in the household appliances, consumer goods, or retail sectors.​

• Strong project management/campaign management skills ​

• Experience in working with a premium brand​

• Collaboration & networking skills; team player​

• Excellent command of the English language with strong writing, editing, and proofreading skills.​

• Proficiency in design tools (e.g., Adobe Creative Suite) and familiarity with design principles for retail marketing.