About the department
As part of our dynamic Marketing & Digital team, you will play a key role in shaping customer engagement across multiple channels. We work collaboratively to deliver personalized experiences and drive performance in owned markets. Our team values innovation, operational excellence, and continuous improvement.
Operating in an international environment, we support a wide range of markets and work closely with global stakeholders to ensure consistency and impact across regions. As a truly international team, we bring together multiple nationalities and diverse perspectives, with English as our common working language.
 

About the role 

You’ll report to the Head of CRM and work very closely with three highly motivated and professional CRM Managers. The central team supports markets all over the world and is responsible for driving cross-functional initiatives. 

Your Responsibilities 

• Implement the global CRM strategy for owned markets across email, app messaging, weblayers, SMS, print, and more 

• Own monthly, quarterly, and annual performance targets, including email KPIs and technical metrics 

• Consult with local markets on campaign strategies and promotional activities 

• Oversee reporting and forecasting at global, regional, and market levels 

• Build and manage campaign scenarios directly within our customer engagement tool (Bloomreach), ensuring operational execution of CRM strategies 

• Roll out new automations and enhancements based on prototypes from the Database Manager 

• Conduct campaign performance analyses and behavioral trend reviews 

• Collaborate with cross-functional teams to test and implement new CRM projects and data integrations 

• Promote CRM best practices and provide guidance to internal and external stakeholders 

What we are looking for 

• Proven ability to translate global strategies into localized, actionable CRM plans 

• Deep understanding of CRM channels and campaign optimization techniques 

• Strong skills in campaign analysis, forecasting, and performance reporting 

• Proficient in CRM platforms (Bloomreach is a plus) and understanding of technical KPIs 

• Experience in streamlining workflows and automating CRM processes 

• Skilled in managing CRM initiatives and cross-functional collaboration 

• Effective communicator and advisor to internal and external stakeholders 

• Html and/or Json knowledge is a plus