Your mission is a successful management and implementation of strategic central communication tasks with a focus on three specific areas:
 
1: Development of communications value propositions for major marketing campaigns and focus categories / product launches
2: Contribute to & manage of development of strategic campaign concepts for major product launches and campaigns
3: Gather cross functional commercial, comms & cultural intelligence that contributes to the integrated comms brief

What success will look like in two years:

• Comms Value propositions defined for major launches.
• Campaign concepts contributed to increase in creative excellence.
• A new, holistic approach to analysis & intelligence application in communications.

Key performance measures for position:

• Contributes to increase in brand KPIs / health.
• Increase in creative impact & effectiveness scores.
• Quality of agency briefs improves.

COMMS VALUE PROPOSITION

• Work closely with & guide the cross functional Business Unit (BU), Content, Research & Brand teams to develop single minded propositions that can be used in comms (all P.O.E touchpoints, with a focus on ATL, POS, digital, social).
• Act as a strategic interface between the BU and the central marketing team.
• Roll out & fine tune robust framework / methodology for development of CVP.
• Where required, write and in collaboration with content team, brief agency partners on CVP.
• Planning & facilitation of workshops to align cross functional team on CVP requirements.

 CAMPAIGN CONCEPTS

• Working in tandem with the content team, lead the creation of the brief for major campaigns executed by the Lead Creative Agency (LCA).
• Review and guide internal & external partners in the creation of successful campaign concepts that bring the Miele Brand & Creative Platform to life in distinct & premium ways.
• Management on-going analysis of relevant competitor / category / premium campaigns that also communicate to our comms audience. 
• Where required, assist VGs in creation of briefs for major launches within markets.

 
COMMS INTELLIGENCE

• Manage operational processes for the briefing, application and understanding of comms impact across Miele’s POE touchpoints.
• Work with & guide media, content, research and brand teams in strategic campaign analysis to inform subsequent approaches to strategy & activation.
• Develop robust & reasoned understanding of communication challenges, opportunities & jobs to be done.

• Bachelor/Master (Philosophy, History, Marketing, Economics or equivalent).
• 7+ years experience as Communications / Marketing / Brand strategist.
• Some in-house experience preferred but not essential.
• Strong collaboration and alignment skills.
• Ability to put customer first in all decision making.
• High business acumen & strategic mindset.
• Experience developing integrated strategic work.
• Ability to operationalize clear strategic processes.
• Strong written communication skills.
• Self starting, optimistic, solution focused, does not stumble when faced with challenges.