Our work

Strategy, Research
& Development

This is where we shape the digital future for Miele X. By investigating the latest online trends. Experimenting with new tools. And setting strategies that drive us forward and enable us to consistently deliver better customer experiences.

of our work

Commercial Operations 2030

We’re always looking ahead. And with this project, we’re building a picture of consumer behaviour over the next decade and how it will impact our company.


Inspired by data, we’re exploring models to predict and adapt constantly on changing environments. Identifying new opportunities on how we can make the digital experience of our customer more delightful. And to be present where our customers will be expecting us.

Digitalisation 2030

The digital world’s full of buzzwords and new trends. But Digitalization at Miele is all about getting things done in an easier and faster way. As a customer as well as an employee.

Digitalization is about removing barriers. And adopting tools and technologies. Building up knowledge from the skills we’ll need, to how we accelerate what’s working across all Miele’s teams in different markets, globally.

Meet some of the team members


Senior Manager Global Digital Strategy R&D

Born and raised in Italy with Italian and South African roots, Giulia studied Business in Bologna before moving to the Netherlands in 2012 for her MBA at the RSM, Erasmus University. She started her career in entrepreneurship and consulting-related companies, followed by nine years working for Nike and Patagonia, mainly in digital business. She is most proud of building – from scratch – and managing the trade for Nike's new dropship business model with Zalando. She joined Miele X in 2022 as a Senior Manager Global Digital Strategy R&D and is working on several strategic initiatives to support Miele's 2030 goals.


Global Digital Growth
and Strategy Expert

Pascal has over 25 years of experience, pioneering digital innovation and execution, working with brands including Payback, O2, Pro7, Ernst&Young, AOK, MediaMarkt, Google, BMW and Daimler Benz. He’s moderated and presented at Search Engine Strategies SES, Search Marketing Expo SMX, PubCON, a4u Europe, Friends of Search, Internet World and Funnel Conference. He’s also had articles published on topics such as marketing attribution models. He joined Miele X as a consultant in 2020 and in 2022 became a permanent member of our team, heading up the Strategy & R&D team.

What’s next? You decide.

Bringing the best out in you

At Miele X, we aim to give you all you need to thrive with us. From a warm welcome to a fantastic Community Space.