In this role, you will be responsible for helping Miele Professional to improve their visibility in organic search results. The senior analyst will contribute strategic SEO recommendations to colleagues in all countries. Candidates must have a strong grasp of core search techniques such as content strategy and technical analysis. The senior analyst must understand the local and global goals and the SEO strategy and incorporate them into the appropriate SEO tactics. This role involves a great deal of collaboration with design, development, social media, and search engine teams.

• Provide SEO reports with little to no oversight, inclusive of data pulling, analysis, insights, and presentations.
• Lead technical site analysis, competitive analysis, and content audits.
• Audit website to create technical, creative, and CRO recommendations to improve organic visibility and on-site engagement, with brand priorities & goals in mind.
• Prioritize tasks based on their likely effectiveness and ability to be implemented.
• Present findings and back up recommendations with hard data.
• Identify problems and create for us solutions for problems that can arise in reporting.
• Develop content recommendations and technical analysis presentations.
• Work with creative and development teams to ensure proper implementation of SEO recommendations.
• Translate our colleagues main goals into successful search engine optimization strategies.
• Decide upon final keyword lists with minimal supervision.
• Understand a variety of SEO/SEM tool sets and be able to delineate when to use one vs another.
• Build technical SEO acumen with ability to speak to and identify solutions to common SEO issues.
• Collaborate cross BU's with teams from social, SEM, and offline marketing teams to implement SEO tactics.

• Bachelor's degree or related work experience.
• 3+ years of experience in SEO or digital marketing.
• Experience with project management tools.
• Expertise with Microsoft Excel, Word, PowerPoint, and Power BI.
• Excellent research, writing, and presentation skills with an attention to detail.
• Comfortable with platforms including Adobe Analytics or Google Analytics.
• Understanding of basic web development technologies with an understanding of HTML, JavaScript, and CSS.
• Basic knowledge of website design and development.
• Familiar with multiple keyword research, reporting, and link building tools.
• Understanding of why certain search results appear for various keywords.
• Knowledge of local SEO, mobile SEO, and SEA optimization (SEA) concepts.
• Knowledge of eCommerce SEO concepts and Website optimization in parallel.
• Ability to develop interpersonal relationship at a personal and professional level across our colleagues and our teams in Amsterdam and Gütersloh.