We are looking for

CRM Activation Specialist


Devi Anggraeni



Job overview

As part of the Customer Engagement team at Miele X, the CRM Activation Specialist will be responsible for making a measurable impact, in terms of turnover, through the identification and the execution of CRM use cases across 45+ countries worldwide.

The CRM Activation specialist will sit in the digital marketing activation and will be part of the wider Customer engagement team.

The CRM Activation specialist will work in close contact with the markets and external partners to implement CRM funnels and to offer the highest possible value for Miele Customers.

Do you know all the ins and outs when it comes to CRM and Customer Data Platform? Have you worked across a portfolio of numerous countries in a regional or a global role? Do you have strong analytical skills and a clear understanding of customer journeys? Are you able to provide clean recommendations to local markets on how to optimize performance? Do you have an international mindset and are you excited to work in a culturally diverse team? Do you have a strong drive to succeed and entrepreneurial mindset?

Your day-to-day job

  • Support the implementation of Miele CRM use cases.
  • Execute and monitor CRM campaigns.
  • Identify potential new opportunities linked to Customer journeys.
  • Work closely with the Customer Engagement team to design best practice guidelines and construct a cohesive, visual story for (non-) technical audiences.
  • Share best practices and knowledge among markets and ensure best local use cases are implemented in as many markets as possible.
  • Work closely with partners and tools to Improve existing template and action chains.
  • Help localizing existing action chains working on specific local needs.
  • Challenge the CRM status quo making creativity and data work together to upgrade existing solutions.
  • Train and support (in partnership with external experts) the markets on the adoption of new CRM tools.

Your benefits

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warm welcome and structured on-boarding

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competitive salary and bonus scheme

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working in a hybrid model

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25 days paid annual leave

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personal development budget

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up to 45% discount on Miele products

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regular work-social activities

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retirement plan fully covered by Miele X

We are looking for

  • 3+ years of relevant digital marketing experience, of which 1+ years relevant CRM work experience.
  • Bachelor's degree in business related field. Master's degree preferred.
  • Knowledge and hands-on experience with relevant CRM tools and CDP from SAP ecosystem, [ex: SAP Marketing Cloud, SAP CDP, SAP Emarsys, etc.] 
  • Knowledge and hands-on experience with other relevant CRM tools and CDP [ex: Bloomreach experience cloud, Salesforce data experience cloud, CrossEngage, etc].
  • Knowledge and hands-on experience working with Microsoft Office - Excel and PowerPoint.
  • Entrepreneurial approach.
  • Have a get-things-done mentality paired with data-driven mindset.
  • Fast learner with natural curiosity and keen interest in marketing.
  • Demonstrate ability to easily articulate ideas, present and communicate effectively with stakeholders.
  • Fluency in English (written and spoken). Fluency in another European language is an advantage, fluency in German is a plus.

Our recruitment process

Intro with a recruiter
Within 3 working days
First interview
Second interview
Final interview
Maximum 3 weeks

Application deadline


Apply now

What’s next? You decide.

Bringing the best out in you

At Miele X, we aim to give you all you need to thrive with us. From a warm welcome to fantastic offices.